Preheat the oven to 300°F (150°C).

Remove the membrane from the back of the ribs for better tenderness.

In a mixing bowl, combine all dry rub ingredients and mix well.

Rub the dry mixture evenly over both sides of the ribs.

Place the ribs on a baking sheet lined with aluminum foil.

Cover the ribs with another piece of foil to keep them moist.

Bake in the preheated oven for 2.5 to 3 hours, until tender.

Remove the ribs from the oven and discard the top foil.

Brush the ribs generously with barbecue sauce.

Return to the oven and bake uncovered for an additional 30 minutes, basting with more sauce halfway through.

Let the ribs rest for 10 minutes before slicing and serving.